Now, more than ever before it’s critical to know how to create copywriting that sells, and maximize every dollar you spend on sales and marketing.

If you’re not satisfied with the current sales results from your website copy, then you’ll find ways to improve that. But, you must keep an open mind. And you must be honest about the content and style of your current copywriting. Awareness is critical.

The basis of this website is direct marketing. Why direct marketing? Nobody has big wads of cash to throw at traditional advertising any longer. At best it gives some branded exposure; at worst it does nothing. In short it doesn’t produce measurable sales, so it’s a risky use of marketing dollars today.

This website also contains information about specific, measurable strategies to significantly grow your business. My philosophy is every dollar spent on marketing should produce a measurable return on investment. If it doesn’t you should stop using it immediately and do something else that does.

So whether you are doing newspaper ads, valpak, direct mail, brochures, online advertising, or any other kind of promotion you can name, you can apply these strategies to your current marketing mix. Any form of advertising can be converted to direct response advertising. And any marketing promotion can be improved when measured.

This site is NOT about traditional advertising, branding, or cold calling. Those strategies don’t work today. Image advertising is for big dumb companies who have money to burn. Cold calling is for sales people without lead generation systems or effective positioning. Branding is a vague idea much better suited to very large companies with very large marketing budgets. None of that is for small businesses or entrepreneurs looking to effectively grow their business now.

Business is changing at the speed of light today. Principles remain the same, but how to adapt them to the current situation changes. Prospects are bombarded with advertising clutter. There is more competition than ever before. Finally, prospects are beyond skeptical of any and all claims made.

So it’s critical that you understand how to adapt. You’ll find out how to cut through all the advertising clutter. How to prove every claim you make so prospects set aside their disbelief. Finally, you’ll understand how to stand out from all the other competition, so your business is the only logical choice.

Why should you listen to me?

I managed a successful offline business for years. I spent several years modeling the strategies of the most successful entrepreneurs and direct marketing companies in the world. I’ve worked with ad agencies, small businesses, and direct marketers. I’m a creative marketing director: From strategy to copywriting and everything in between. Finally, I wrote the book on advertising in the new economy: Scientific Advertising For The New Economy.

What makes me different than any other marketing consultant or copywriter on the web? As far as I know, I am the only copywriter who offers a 100% money-back satisfaction guarantee. If you're not happy I will refund my fee.

That’s enough about me. If you’re serious about building your business I recommend you do the following:

Sign up for my FREE newsletter: Sales Copy: Before & After. Every issue you’ll see first hand how mediocre copy can easily be transformed to great copy. That’s really one of the best ways to learn how to create copy that sells. See the before and after versions.

Study great marketing. Every time you respond to an ad, sales letter, or TV infomercial study it. Dissect it; find out what caused you to respond, and what makes it work.

Read and study books by the masters on direct marketing strategy and on direct response copywriting. Books by John Caples, Claude Hopkins, David Oglivy, Eugene Schwartz, and Robert Collier. Sure there are many modern day people to study, but why not go directly to the source they all learned from. Once you understand the principles you can easily adapt any strategy to your specific business.

Study the information on this website and apply it to your business. Block an hour a day purely to focus on sales, marketing, and copywriting.

If you need help with copywriting or marketing go to the contact tab and fill out the short form.