Why Choose Me

To Write Your Copy

High Value For A Reasonable Fee

Value to Fee Ratio: My fees are very reasonable for the value given. Especially considering my work increases your sales results. You can find copywriters that are much more expensive, and you can find copywriters who charge a lot less. But, you generally get what you pay for. I offer a 100% money-back guarantee to ensure you are happy with the results. My clients are almost always thrilled with the quality of work I produce.

Business Strategist First,

Copywriter Second

Business Strategist. Marketing Copywriter: Most copywriters’ do not understanding marketing at a deep level. I write copy within the context of sophisticated marketing strategy. I have spent tens of thousands of dollars on my marketing education. Not academic, but from those who do, not those who teach.

Copywriter That Sells

Direct Response Copywriter: There are many different types of copywriters. Most are not accountable for results. The work I create is measurable. I am creating assets for your business. These assets can make you more money.

Salesman And Writer

Writing AND Sales Background: Many copywriters have one or the other. Not both. Either they are writers who have no experience selling anything. Or they are sales people that have little to no writing experience. What I do requires BOTH skill sets to be effective.

Easy To Work With

Easygoing Personality: I am easy to work with and I will always give you a straight answer without an attitude. No BS. No kissing up. You are paying me for my unbiased expert opinion. I’m not an introverted writer who has no social skills. I’m also not a corporate executive doing everything they can to keep the status quo. Finally, I’m not a giant egomaniac creative type that doesn’t know business.

Veteran Copywriter, Not A Rookie

Experience/age: A wide range of life experience in several different areas. I’m not a young green copywriter. Famed ad man David Oglivy had NO experience in advertising, but he had a ton of life experience before he became a copywriter. I have as much or more experience than he had, plus years of marketing and copywriting experience.

Roles I've Performed That Formed My Marketing Mindset

Certified NLP Trainer (Neuro-Linguistic Programming) What is this and why does it matter? Greater attention to specifics, measuring results, calibrating results, unconcious influence,and patterns of language that persuade much more easily. Modeling excellence in human behavior. The education I've had in various trainings gives me great insight into human psychology and behavior. Much more than a psychology degree would.

Information Junkie: I have always had a natural drive toward learning new things, and the tendency to want to buy information products. I am a direct response buyer. I understand what it is like to be the prospect, and what desires drive someone to act. How you get from grabbing their attention, to drawing them in, creating rapport, building desire, and with them finally opening their wallet and buying. What does this mean to you? I have a broad knowledge base about several different topics. I have the ability to learn quickly about your business and then plug in my marketing ability to maximize your profitability. When copywriting I dig deep to find everything I need to build the best sales story for your business.

Business Management: At one point in my life I managed a successful retail store. I doubled the profits in the first 6 months. Added a new profit center that accounted for a third of the gross revenue. And streamlined the business for maximum efficiency and profitability.

Jazz Recording Artist/ Professional Musician: The words of sales copy are very similar to the notes of music. They both involve a certain structure. I am highly skilled at improvisation. The creative process is the same for both improvisation and composing sales copy. I spent the first 10 years of my career as a professional musician/jazz saxophone artist.

Entrepreneur: The real proof in the pudding as it were, is selling your own products. I sell my own products for three reasons. First, I sell products as a profit stream to leverage my knowledge. Second, to educate my potential clients. And third, to prove to myself and others that I do have first hand knowledge of marketing and selling a product, besides just my clients products and services.

Throughout my life I have been an entrepreneur. I love the freedom. And I hate the imposed structure of corporate life. From being a freelance professional musician, to managing a retail store, to creating and marketing my own jazz recording, I’ve always loved doing it.

Spiritualist: A huge part of writing compelling copy is belief. Creating a sense of certainty in the prospect that whatever you are selling will deliver what you promise. A belief is nothing more than something that you have a high degree of certainty about being true. This is the same with spiritual beliefs. It’s all about faith. Here are some of my beliefs: I believe that I can help you dramatically increase your sales. I believe in giving you maximum value for the fee you pay.