"New Booklet Reveals Proven Marketing Strategies

To Help Businesses Thrive In The New Economy"

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Madison, WI – While some companies struggle to survive in today’s new business environment, many are doing better than ever mainly because they have mastered proven but little-known strategies of successful business growth.

That’s the opinion of Ken Hoffman, business advisor, marketing coach, and author of the just-published booklet, “How To Make Your Business Thrive In The New Economy.”

“Many business owners fear the new economy, because there is a lot of uncertainty”, says Hoffman. “To thrive in such a marketplace you need to develop marketing strategies to get new customers, sell more to existing customers, and sell more often to customers.” “Those are the three main ways to grow any business in any economy.”

 

Here's Some Examples From The New Booklet:

·  Reactivate Past Customers. An easy way to generate more business is to call or send a letter to past clients or customers with a compelling new offer to reactivate them. Often times they just need to be reminded that you exist. According to Hoffman, a well-scripted telephone call or direct mail letter will generate anywhere from 10     to 30% new sales.

Get Existing Customers To Buy More Often By More Frequent Contact. Most businesses do not market regularly to their existing customer base. They tend to go chasing after new customers instead. Just as sales people chase after new leads, rather than aggressively follow up with existing leads. It’s far easier to sell something else to someone who has already demonstrated a willingness to buy from your company, than to get a new customer to buy.

Diversify Your Marketing By Expanding Your Marketing Pillars.  It is dangerous to rely on just a few ways of getting customers. If one of those strategies stops working (which they always do eventually) your business crumbles.  Always test new and different media. It’s much better to find ten new ways to get a new customer, instead of one way to get ten new customers.

 

Ken Hoffman is a business advisor, marketing coach, and direct response copywriter based in Madison, Wisconsin.     He is also author of the book “Scientific Advertising For The New Economy.” Mr. Hoffman specializes in working     with entrepreneurs, professionals, and small to mid-sized companies.

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