Freelance Copywriter Blows The Whistle On Insider Industry Secrets

If you know about marketing, you probably know the importance of a freelance copywriter. But how do you figure out where to find a good one, how much to pay, and what good copy actually looks like.

It is the purpose of this website to help you avoid the pitfalls and find a copywriter that you can trust to work with you.

First, one of the biggest mistruths is that you need to pay an arm and a leg to get a great wordsmith. Yes, you can pay $7,500+ for a single piece of copy. And chances are it will be ten times better than the copy you pay $750 for.

However, there are a zillion writers out there today. That means that with a little bit of looking you can find one "good enough" to meet your needs.

Second, what about guarantees? Many of them have a guarantee that if you're not happy, they will rewrite it for free. If you didn't like their first effort why on earth would you want them to rewrite it?

Many new writers will work on "spec". Meaning they don't get paid unless you actually use their work. Now, I'm sure there are some good freelancer's doing this. But the truly great ones working on spec are either at the top of the direct marketing industry...with hopes of getting significant royalties from their ongoing mailings OR those just starting out with no real world experience.

And what about all the hype? So many promises made about "my clients spend tens of thousands of dollars on my copy, because it makes them gobs of money." I mean, come on...please, enough already. Paying a larger fee does not guarantee results.

A better way is to give your freelance copywriter some incentive to motivate them to give their all for your project. How do you do that? Simply pay them a fair fee for their work. Not $7,500 and not $750. Maybe $1500 to $2000 depending on the scope of the work.

Then give them a small percentage of sales that their work generates. The said horrible truth is that even the highest paid freelance copywriters in the world have losers. Generally about 20% of the time if the truth be told.

In addition to this the copy is really only a part of the overall success. A freelance copywriter will certainly help, but the media and strategy also play an integral role in the success or failure of an advertising promotion.

So the only really guarantee is to pay them primarily on results. The best independent writers work on this fee arrangement. Most consider themselves marketing consultants rather than freelance copywriters. Why? Because they understand that the copy is only one part of the equation. And if they are getting paid on results, they want to do everything they can to "stack the deck" in their favor so they are more likely to have a winner.