Table of Contents

Introduction

Chapter 1 The Power of Scientific Advertising

Chapter 2 Advertising Is Personal Selling Multiplied

Chapter 3 Give Your Prospect Something Valuable

Chapter 4 The Leverage of Direct Response Advertising

Chapter 5 Headlines That Get Your Readers Attention

Chapter 6 The Psychology of Selling

Chapter 7 Why You Must Make All Of Your Claims Specific

Chapter 8 Tell Your Complete Selling Story

Chapter 9 Graphic Design Elements That Sell

Chapter 10 Things That Cost Too Much To Do

Chapter 11 The Power of Research

Chapter 12 The Power of Marketing Strategy

Chapter 13 The Selling Power of Free

Chapter 14 The New Way To Distribute Your Product

Chapter 15 How To Effectively Test Your Ad

Chapter 16 How To Influence Your’ Marketing Partners

Chapter 17 How To Use Personality To Sell More

Chapter 18 The Twin Powers of Pain and Pleasure

Chapter 19 How To Write An Effective Sales Letter

Chapter 20 The Power of A Name That Sells

Chapter 21 How To Make Your Business Thrive Today

Chapter 22 How To Find Your Unique Sales Proposition

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